You’ve done all the right things. You went to college. Got involved in co-curricular activities, volunteered, learned a second language, earned tops grades and studied/volunteered/interned abroad. You even have socials skills and some relevant work experience on your resume.
But you realize that it’s not enough.
In today’s world, filled with passionate, high-achieving millennials, competition for the best internships, grad school admissions and jobs is fierce. And the same old strategies won’t cut it.
What has been your strategy? Probably the same as everyone else’s; sending out hundreds of resumes and cover letters with a list of your work history. And let me guess, you’re getting no response.
Don’t worry. I was once there too. I know exactly what it’s like to send out hundreds of resume but never hear back. It’s super frustrating.
GET AHEAD BY STANDING OUT
Recruiters and hiring managers read so many resumes that they start to blur together. In a super competitive job market, where a college degree is no longer enough, you have to do something different to stand out.
The #1 mistake people job hunters make is simply listing their academic and professional experiences on their resume. You have to go the extra mile in addition to demonstrating how your collective experiences make you the candidate that the employer has been waiting for. What you need is a career narrative.
A CAREER NARRATIVE: YOUR PROFESSIONAL BRAND STORY
Your professional brand is a narrative, or story, that ties together not only your collective experiences but also how your unique skills, specialized knowledge, and experiences add value to an organization. In other words, it ties everything together to demonstrate your competence in a specific niche.
One simple, yet overlooked way is communicating your brand story through your job-hunting materials. But if you want to take it to the next level, you’ll also want to establish your digital brand.
TAKING STRATEGIC ACTION TO POSITIONED YOURSELF AS A COMPETENT PROFESSIONAL IN YOUR FIELD
Remember this woman who made a splash with her innovative AirBnB resume? This is a perfect example of developing a professional narrative that gets you noticed.
Once I developed my own digital brand, it was clear to recruiters and hiring managers that I was the person they were looking for — the one who would really add value to their organization.
I created such a clear brand that it helped me get opportunities working with entrepreneurs, universities, European-level organizations and NGOs in the USA and Europe. And now, I have relocated permanently to Sweden, working as an expat.